Validate
Concept Testing
Showing people an early idea to learn whether and where it fits their lives.
What is Concept Testing?
Showing people an early idea to learn whether and where it fits their lives.
What you learn
Test where an idea fits people’s lives, not whether they like it.
When it helps
you have an idea and need to know if it’s worth building, before designing details.
Use it at work
- Ask how people solve the problem today.
- Show the concept simply, as a sketch or a short description.
- Ask when they’d use it and what it would replace.
- Listen for where it fits and where it doesn’t.
Your output
In your next concept test, start with how people solve the problem today. Show the concept only after that.
Watch for
Asking people whether they like the idea or would use it.
Related practices
- Concept Modeling
- Assumption Mapping
- Experiment Design
- Jobs to Be Done
- Opportunity Mapping
- Research Triangulation
Sources
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