Frame
Opportunity Mapping
A tree that links an outcome to evidenced opportunities, then to solutions and tests.
What is Opportunity Mapping?
A tree that links an outcome to evidenced opportunities, then to solutions and tests.
What you learn
Link every solution to an evidenced opportunity and an outcome.
When it helps
a roadmap jumps from goals straight to features.
Use it at work
- Put the outcome at the top.
- Below it, add opportunities found in research: needs, pains and wants.
- Under each opportunity, add possible solutions.
- Test each solution’s riskiest assumption before building it.
Your output
Draw your roadmap as a tree from outcome to opportunities to solutions. Mark the solutions with no evidenced opportunity.
Watch for
Roadmaps that jump straight from goals to features.
Related practices
Sources
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