Understand
Survey Design
Writing survey questions that measure what you intend, and reading answers within the sample’s limits.
What is Survey Design?
Writing survey questions that measure what you intend, and reading answers within the sample’s limits.
What you learn
The wording of a question can create its answer.
When it helps
you need answers from many people, and the wording could sway them.
Use it at work
- Write the decision the survey informs.
- Ask one thing per question.
- Offer balanced answers in both directions.
- Test the survey on five people before sending it.
Your output
Read each survey question aloud and ask: does it suggest an answer, or ask two things at once? Fix any that do.
Watch for
Writing leading, loaded or double questions.
Related practices
Sources
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