Validate
Measurement
Choosing what to count so you can see whether things are getting better for people.
What is Measurement?
Choosing what to count so you can see whether things are getting better for people.
What you learn
Choose measures that are hard to improve unless people are better off, and pair each with a check.
When it helps
the team reports numbers, but nobody knows whether people are better off.
Use it at work
- Write the change for people that you want.
- List measures that could show it.
- For each, ask: could it rise while things get worse?
- Pair each useful measure with a check that exposes harm or gaming.
Your output
For each number your team reports, ask: could this go up while things get worse for people? Pair it with a check that would reveal that.
Watch for
Measuring activity, such as clicks, messages or time spent.
Related practices
- Outcome Definition
- Continuous Learning
- Impact Storytelling
- Workload Assessment
- Evidence Confidence
- Business Cases
- Exploratory Data Analysis
Sources
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