Lead
Impact Storytelling
Explaining what design contributed, with honest evidence, in terms the audience cares about.
What is Impact Storytelling?
Explaining what design contributed, with honest evidence, in terms the audience cares about.
What you learn
Claim only the part of the result your evidence supports.
When it helps
you are reporting results and need to separate your team’s contribution from other changes that happened at the same time.
Use it at work
- Say what changed for people and for the business.
- Show the evidence, and how you know.
- Separate design’s share from other causes.
- Say what you’ll do next because of it.
Your output
For your next results update, write what changed, the evidence, and the share you can honestly attribute to design.
Watch for
Taking credit for a whole result, or showing activity instead of change.
Related practices
- Measurement
- Outcome Definition
- Knowledge Stewardship
- Business Cases
- Executive Briefings
- Business Model Literacy
Sources
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