Shape
Content Design
Writing the words in an experience so people can understand them and act.
What is Content Design?
Writing the words in an experience so people can understand them and act.
What you learn
Give people what they need to act, where they need it.
When it helps
people misread instructions, or messages don’t say what to do next.
Use it at work
- Say what happened, in plain words.
- Say what to do next.
- Put the words where people are already looking.
- Cut anything people don’t need in order to act.
Your output
Take one message in your product. Rewrite it to say what happened and what to do, and place it where people are looking.
Watch for
Writing what the system knows instead of what the person needs to do.
Related practices
- Information Architecture
- Interaction Design
- Knowledge Stewardship
- Plain Language
- Content Modeling
- Localization
- Brand Personality
Sources
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