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Uncertainty Communication

Showing how sure a prediction is, in a way that helps people decide what to do.

What is Uncertainty Communication?

Showing how sure a prediction is, in a way that helps people decide what to do.

What you learn

Show uncertainty in a way that changes what people do.

When it helps

a prediction looks more certain than it is, or people don’t know what a score means.

Use it at work

  1. Show predictions as ranges, not single numbers.
  2. Say what the uncertainty means for the person.
  3. Suggest what to do if they can’t take the risk.
  4. Avoid raw scores people can’t use.

Your output

Find one prediction your product shows. Display it as a range and say what people should do differently because of the uncertainty.

Watch for

Showing a prediction as certain, or as a score people can’t use.

Related practices

Sources

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