Useful at
different scales.

Designer

Build foundations in research, craft, accessibility and delivery.

Senior practitioner

Handle complex systems, evidence, experiments and emerging technologies.

Design leader

Grow people, run a healthy practice and coordinate decisions.

Executive

Set direction, invest resources and govern responsibly.

Begin with the
question you have.

topics have a visual interactive example.

Follow the curriculum, search for a practice, or choose the problem you need to solve. Try a decision in a picture, see what changes, and learn the principle behind it. Apply it to a new situation, then make a plan for your own work and keep a recall card.

How AI changes the practice explains what stays, which steps change, and what new problems need attention. Each practice includes a question to apply to your own work.

The growth curriculum connects visual and interaction craft to customer evidence and product outcomes. Fourteen lessons and four practice labs help you build, measure, and learn with product managers and engineers. Follow two Senior practitioner units and four cases with feedback on each decision.

Search a practice or open a playbook. Each element has a short lesson (Try, See, Learn, Apply, Use), an About tab and an At work tab.

Ideas have histories.

The periodic-table approach to design has earlier precedents, including Andrea L. Yip’s 2011 exploration. That work helped inspire this format.

Elements has its own selection, organization, explanations, and interface. It is independent and is not affiliated with or endorsed by Andrea L. Yip or the other authors referenced.