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Lead

Sponsorship

Using your influence to put someone forward for opportunities they can’t reach on their own.

What is Sponsorship?

Using your influence to put someone forward for opportunities they can’t reach on their own.

What you learn

Put people’s work forward in rooms they can’t enter yet.

When it helps

good work stays invisible, or the same people get every opportunity.

Use it at work

  1. Notice whose strong work decision makers don’t see.
  2. Name their specific work where decisions are made.
  3. Recommend them for a real opportunity.
  4. Back them while they do it, and credit them publicly.

Your output

This month, name one person’s specific work in a meeting they’re not in, and connect them to an opportunity.

Watch for

Assuming good work gets noticed, or always putting forward the same people.

Related practices

Sources

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