Understand
Participant Recruitment
Finding research participants whose situations can actually answer your question.
What is Participant Recruitment?
Finding research participants whose situations can actually answer your question.
What you learn
Recruit the people whose situation could change your conclusion.
When it helps
research keeps hearing from the same kind of people, or key groups are missing.
Use it at work
- Write which situations could change your conclusion.
- Set recruiting criteria for each one.
- Recruit through channels that reach people outside your product.
- Check the final group, and name who’s missing.
Your output
Before your next study, list who could change your conclusion. Check the sample includes them, and name who’s missing.
Watch for
Recruiting whoever is easiest to reach.
Related practices
Sources
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