Shape
Expressive Typography
Using the shape, size and arrangement of letters to express an idea, not just say it.
What is Expressive Typography?
Using the shape, size and arrangement of letters to express an idea, not just say it.
What you learn
Let the type’s form show the meaning, not just the words.
When it helps
a message needs a distinct visual voice, or type should carry meaning beyond the words.
Use it at work
- Write the idea the words express.
- Ask how the letters could show it: size, spacing, weight or position.
- Try several versions, changing one quality at a time.
- Check the words stay readable.
Your output
For your next headline, ask what the idea would look like. Change size, spacing or arrangement until the type shows it.
Watch for
Treating type as a neutral container, or as decoration unrelated to the idea.
Related practices
Sources
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