Shape
Emotional Design
Designing for how an experience makes people feel: their confidence, trust and stress.
What is Emotional Design?
Designing for how an experience makes people feel: their confidence, trust and stress.
What you learn
Design for how people feel in the moment, not only the task.
When it helps
an experience works but feels cold, stressful or intimidating at an important moment.
Use it at work
- Find the moments where feelings run highest.
- Ask what people need to feel then: safe, informed or in control.
- Change what you say and show at those moments.
- Test how people feel, not just whether they finish.
Your output
Find the most stressful moment in your product. Rewrite what people see so it says what’s happening and what they can do.
Watch for
Using neutral, system-centered messages at stressful moments.
Related practices
Sources
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