Validate
Business Model Experiments
Testing the assumptions about who pays, how people are reached and what delivery costs.
What is Business Model Experiments?
Testing the assumptions about who pays, how people are reached and what delivery costs.
What you learn
Test first the business assumption most likely to break the offer.
When it helps
people like a concept, but nobody knows whether it can pay for itself.
Use it at work
- Map how the offer reaches people, gets paid and gets delivered.
- List the assumptions in each part.
- Pick the one most likely to break the business.
- Run the cheapest test that could break it.
Your output
On one page, list who pays, how you reach them and what delivery costs. Test the assumption most likely to break the business.
Watch for
Testing only whether people like the concept.
Related practices
Sources
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